Adobe Illustrator | PhotoshopThis was a project to get younger people who aren't familiar with voting to vote. My project's inspiration was based on Spotify, since it's very popular I wanted something that catches people’s eyes, especially younger people that are voting for the first time.
This is a mockup of where to find information on voting. On Spotify there's a search engine so I wanted to make that similar to a search engine like google, where you would type "information on how to vote" and the results would come up. Within Spotify you usually search music, so this is a similar concept just in a different way to catch the younger audience out there to make them stop at this sign and think "oh is Spotify working with a campaign to get people to vote?"
Within Spotify there's also playlists people can create on their site. Playlists are a big thing within Spotify especially for me, so I thought this was another great way to showcase voting information while being playful. If you look into detail, there's stars in place of the hearts Spotify normally has for a patriotic feel. For the album year it's 2020 because that was the time of the election.