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Adobe Illustrator | Photoshop
This project is directed towards creating a juice brand. The juice brand’s official name is Breezly Juice and within Breezly Juice I offer a friendly brand with an amazing flavor that’s for all ages. I got my inspiration from nature and used a colorful pallet to catch the customer’s eye.![](https://cdn.myportfolio.com/c289eeb7-9832-43aa-9e1b-44ae8402d7c3/9fa80833-e36c-4340-aa64-3ce2b3fb3db9_rw_1200.png?h=49dcad626a933295b571860d004db1d6)
My idea while coming up for a juice brand was doing something out of the ordinary. I knew I wanted to illustrate something colorful and fun to reflect a flavorful juice. After thinking for a while, I decided to base it on types of lizards and then I had to make the decision of what lizard. I thought the chameleon was the best bet.
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For my process illustrating the lizards I wanted to sketch them out very freely and give them a unique funky look. In my final stages of illustrator, I added more strokes to make the lines thicker, added vibrant colors, and some more lines but I tried to make it cleaner than the sketches. It was a fun interesting process that I enjoyed very much.
![](https://cdn.myportfolio.com/c289eeb7-9832-43aa-9e1b-44ae8402d7c3/d22151c0-c347-4cb0-9796-b597737cb359_rw_1920.png?h=e87a4c09a6e8803b049e8878de5990da)
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This is the official Breezly juice style guide that’s 8 pages.
![](https://cdn.myportfolio.com/c289eeb7-9832-43aa-9e1b-44ae8402d7c3/b8a7e378-d299-4214-b683-79266dc36fd5_rw_1200.png?h=036b16ab9aa87291909463089d0f6a33)
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